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The Beaver's name change makes it a media sensation

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Highrider

Post subject: The Beaver's name change makes it a media sensation

Posted: Fri Jan 22, 2010 6:20 pm

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The Beaver's name change makes it a media sensation

By Randy Boswell, Canwest News ServiceJanuary 21, 2010

The plan to change the title of The Beaver after 90 years to avoid online porn blockers has made Canada's top history magazine an international media sensation — first as joke fodder for Jay Leno and now as the subject of an editorial printed Thursday in another venerable publication: the British-based newsweekly The Economist.

http://www.vancouversun.com/technology/ ... story.html

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